I’ve remarked previously in these Notes about an interactive training package for media professionals produced last year by three ex PNG broadcasters and a former human resources guru from ASOPA’s successor organisation, the International Training Institute. My Media Trainer it’s called.

Well My Media Trainer has, as they say in marketing and aviation, taken off. Assoc Prof Martin Hadlow from the University of Queensland (who together with Ingrid Jackson, Phil Charley and me produced the CD-ROM) reports: “I was at UNESCO headquarters in Paris last month and they have for more copies of My Media Trainer for distribution through UNESCO offices worldwide. I expect to have a minimum of 2,000 copies reproduced - hopefully as many as 5,000 – in addition to the initial run of 2,000.”

No big bucks in this, I'm afraid. The University gave us a nice honorarium but we undertook the project mainly for love. Great to know that our work seems to have gone down well and is meeting a need for media training in developing countries.