Brown or green: SP on tap of the world
04 August 2008
For the third year in a row South Pacific Brewery has won a gold medal at the major Monde Selection beer competition in Belgium, the world’s oldest quality beer judging organisation. The latest accolade qualifies SP for a special Grand Gold Medal.
The award shows how a small Pacific nation can take on the best in the world, including the beer giants of Germany and the US. An SP Brewery spokesman said, “This is a testimony to the skill and passion of the production team here at SP. It would not have been possible without consistent commitment to quality and adherence to stringent international standards.”
Cheers.
The brown stuff from Lae was my choice. Better quality might have had something to do with the quality of water used, seemed to travel better as well.
Up north several years ago, Calton Draft came in a white can, tasted bloody terrible after being bounced around in the back of a delivery truck for a week and, aptly named White Death, bit like NQ Lager which was perhaps inaptly nicknamed 'NQ Spew', also a poor traveler.
Posted by: Harry Topham | 23 April 2011 at 03:40 PM
Do a little reading on this award and all is not as it seems.
First, a gold award does not mean that SP has won a competition. Rather that it has achieved a given quality level. There is no limit to the number of gold awards - if you make the quality grade, then you get a medal
Second, from the Monde Selection website, "Such a quality award represents a perfect marketing and advertising tool. It also means an indisputable guarantee of quality to the consumer."
http://www.monde-selection.com/en/1.0_Activities_and_Awards/1.4_Quality_Awards/1.4_Quality_Awards.asp
In essence, Monde is selling an award that can be used for marketing purposes. Presumably Monde makes a profit by offering companies (and it is not just beer producers) the opportunity to have their products branded as such.
Posted by: M D | 23 April 2011 at 03:19 PM
Reminds me of the old one about SP running a slogan contest. Drinking SP is like making lazy love on a lakatoi - f....ng near water!
Posted by: Rossco | 16 March 2009 at 12:39 PM
Greenies were reputed to be pasteurized. SP brown'll give you Wog Belly every time, IMHO!
Posted by: JJ Greenway | 16 March 2009 at 11:08 AM
Brown rice is said to be better than green rice. Is there a clue there?
Posted by: David Brown | 05 August 2008 at 08:20 AM
Brown, green, who cares? Certainly not this contributor to the 'Wooden Boat Forum', discussing the best beer in the world: "When I was up in PNG I learnt how to pour South Pacific Lager down my throat. Nothing like it down by the water with the Trade wind pumping and a slab of SP...ah, bliss on a stick."
Posted by: Keith Jackson | 05 August 2008 at 08:19 AM
Keith, I always threw down SP 'greenies' at the Club...and at home, I may add. However, I have often wondered whether there really was a difference between the SP green and the SP brown. Was there? Or was it the same beer in different coloured bottles? If there really was a difference, what was it? I'm sure the PNGAA has heaps of experts to solve this query!
Posted by: Martin Hadlow | 04 August 2008 at 06:45 PM