IT WAS ONE of those bright ideas that don’t seem to make much sense after the first rush of enthusiasm.

But this one actually got somewhere. A South Pacific Brewery annual report, printed entirely on beer coasters, has won a bunch of top awards.

There was a gold medal for design at the Clio Awards and a silver at Cannes in 2010 followed by a gold in the Annual Reports category at the New York Festival of Advertising earlier this year.

The PNG company had its annual financial report printed on to pages made of perforated coasters, each with a unique design.

The pages were hand-stitched and wrapped with a cover, tied together with chunky wire.

Stakeholders in the brewery were literally able to have a drink on their company’s success.

Source: The Inspiration Room