The magazine is free and distributed through cafés, hotels and other social hubs and can also be followed on Facebook and Instagram, where readers will find articles and images from the magazine, as well as the full digital edition.

The launch issue of the magazine includes features on PNG’s young entrepreneurs, talented painters, Port Moresby’s popular markets, the Black Cat Track, the PNG Barramundis cricket team and Port Moresby’s Nature Park.

As well as stories on fashion, trends, places to visit and things to do, the launch issue includes interviews with some high achievers, including rugby league’s Justin Olam, singer Alyson Joyce (cover picture), political advisor Dulciana Somare-Brash, Ok Tedi Mining’s CEO Musje Werror and PNG’s High Commissioner to London, Winnie Kiap.

PNG Now is published by Business Advantage International, in partnership with Papua New Guinea’s major free-to-air broadcaster, EMTV.

“We’re excited to explore the opportunities this exciting new lifestyle brand could offer both to our audiences and advertisers,” said EMTV’s CEO, Sheena Hughes.

The launch issue of PNG Now is available online at www.pngnowmag.com